WHERE DESIGN LIVES

SENSI, an upscale tiles supplier, wanted a campaign that promotes their all-new showroom in Dubai Design District. With interior architects being their primary target audience, we thought about a visual approach that is inspired from the software interface, lines, and shapes that these designers use. From these graphics, we created human figures that personified “Design”. Then “Design” was put into various scenarios within the SENSI Showroom, and the campaign was named: “Where Design Lives”.