BMK TACTICAL CAMPAIGN

BMK was looking forward to an advertising campaign that will make its equity fund the talk of the town.
By that time, the World Cup was approaching so we proposed to BMK to go tactical by linking the campaign to Soccer, an attempt that none of their competitors (other investment funds) have thought about.

Saudis just love football; so we thought that an ad of an investment fund having a football aspect would surely attract them. BMK agreed and we went on to develop their campaign that echoed throughout KSA.