A LOGO WITH A STORY
Since APS manufactures three types of pipes, we represented these pipes by circles and placed them on the vertices of a triangle (that has 3 edges & 3 vertices). Three drops were also added to represent the fluids in these pipes.
And here comes the story that we embedded in the logo: Since most products of APS are used underground but have a powerful impact on life above earth’s surface, we arranged the drops in a way to illustrate a volcano (underground activity that affects life on the surface). The overall shape forms the letter A, the first letter of the company’s name!
The video below shows a detailed development of the APS Logo.
