STUDENT INNOVATION CONTEST CAMPAIGN

Each year, AUB’s Darwazah Center organizes The Darwazah Innovation Contest, a competition that brings business teams together to pitch ideas for innovative businesses. After AUB hired us to come up with a campaign to promote the contest, our first step was to capture the essence of “Innovation”, so we thought that innovation wasn’t only about cracking a creative idea for a business, but also pushing this idea to the maximum so it can see the light and serve the market. Accordingly, we came up with this challenging tagline for the contest: How far can you take your idea? This tagline brought along enough inspiration for us to craft our campaign which was based on the concept of the Javelin throw!