AN INNOVATIVE IDENTITY
Each year, AUB’s Darwazah Center organizes The Darwazah Innovation Contest, a competition that brings business teams together to pitch ideas for innovative businesses. We were hired to come up with the logo and the brand identity of the contest. Our first step was to capture the essence of “Innovation”, so we thought that innovation isn’t only about cracking a creative idea for a business, but also pushing this idea to its foremost so it can see the light and serve the market. Accordingly, we came up with this challenging tagline for the contest: How far can you take your idea? This tagline provided us with a dose of imagination to design the logo and the visual identity which were inspired from the concept of the Javelin throw!
LOGO DEVELOPMENT
