Meta App (Demo)

GIL’s Logo.

Gil’s is a Dubai-based urban kitchen that caters healthy natural meals across the UAE. Since the brand name is extracted from the name of its owner – Gilbert, we thought that the logo should reflect Gilbert’s character or identity in one way or another.

Consequently, we worked on exploring two routes: In the first route, we arrived to two logos that were inspired from Gilbert’s face, while in the second route we arrived to a logo that was based on Gilbert’s signature. Finally, the chosen route was that utilizing the signature and embedding a Chef character and a natural leaf symbol.
For more details, you can take a look at the video below showing GIL’s logo development process.

LOGO DEVELOPMENT OPTIONS

Route 1: Capturing Gil's personality through a classic illustration style
Route 2: Capturing Gil's personality through a modern minimalist style
Route 3: Creating a signature for Gil's that embeds a Chef and a Leaf

GIL’s COMPANY PROFILE

Gil’s company profile is a creative marketing communication piece derived from the brand identity that is dominated by Gil’s signature.

The signature flows from the cover page all through the booklet to reach the back cover, dividing the layout into beautiful colorful spaces, where text and images cohort to awaken the interest of the reader.