BRANDING THE GRP (GROWTH READINESS PROGRAM)

The Growth Readiness Program offered by AUB caters special courses that help startups and companies scale-up their businesses. After HCC was assigned to brand the GRP Program, we thought that the program is analogous to the story of “Jack and the Beanstalk”. The courses provided are the magical seeds that will allow a business to shoot into new skies. Consequently, we came up with the Business-Stalk branding that can be seen below: