DEVELOPING THE IGC LOGO

IGC is an innovative infrastructure contractor operating in the UAE. While developing the logo and the corporate identity of IGC, we bore three aspects in mind: modern, sharp, and bold. Accordingly, we integrated the letters I, G, and C into a building stone that formed the basis of the brand, and used a color combination of yellow and black to add a strong firm look to the brand.

BASIC BRAND IDENTITY

IGC COMPANY PROFILE

Because IGC operates in a technical and a relatively dry industry, we decided to plant emotions within its company profile to drive the readers’ interest. As an infrastructure contractor, every service that IGC provided had an effect on human life. Starting from there, we scratched our heads to come up with short emotional slogans that showed the benefit of every service, and then backed up these slogans with emotional images! For example, for the Electrical services, the slogan was: Making times brighter, and for the Telecommunications services, the slogan was: Making distances closer…etc.
Finally, in the cover page, we integrated all the images that were used inside the profile into the shape of the logo emblem (the building stone) and cracked the main slogan that not only reflects IGC’s services, but also awakens the competitive spirit of its staff and rivals: Making standards higher!