A SOPHISTICATED SIMPLE IDENTITY

Palais des Cèdres meaning the Cedars Palace, is a boutique hotel located on the road to the Chouf Cedar Reserve in Mount Lebanon. The idea of the logo simply came from the name and the real architecture of the hotel: it shows a vintage building made from old stones that morph into cedar branches that, in turn, draw a castle top. In terms of color, we used a combination of black and gold to reflect the hotel’s sophistication and luxury. We also created a supporting pattern made from Cedar cones and needles that added more authenticity to the identity.

BASIC VISUAL IDENTITY

PALAIS DES CÈDRES WEBSITE DESIGN

Following the corporate identity, we moved forward to design the website of Palais des Cèdres based on a marketing strategy that aims to reflect the brand personality and drive sales at the same time.