Public Speaking – Social Media Campaign
PKMZeta, a training and coaching firm based in Lebanon, wanted to promote one of its courses: Public Speaking.
We were asked to craft a social media campaign that aims to attract more participants to attend the course.
After some research, we found that many people fear Public Speaking more than they fear death, snakes, flying…etc. That was the insight that led us to design a series of creative visuals for a campaign that we called: My Worst Fears.
Social Media Content Management
Relying on a digital marketing strategy, HCC handled the content management of PKMZeta’s Instagram and Facebook pages. Below are examples of weekly posts and the branding of the social media pages
